S23: Cottage Blooms

S23: Cottage Blooms

With our new collection, we really wanted to capture the essence of countryside summer moments. Image of nostalgic summer days in the countryside that makes us “warm and fuzzy”. For me, as a concept, living in countryside, embraces a simpler, sustainable existence that is more harmonious with nature.
July 25, 2023 — Laura Erm
Tags: Photoshoot
S23: SKY AND SAND

S23: SKY AND SAND

Read about how we embarked on a sunny photoshoot adventure for our Sky and Sand collection, capturing the essence of carefree summer days. With the vibrant models Isabel, Laura, Katariina, and Maria by our side, the day was filled with laughter, joy and some mishaps too!

June 29, 2023 — Laura Erm
Tags: Photoshoot
SS22: SUMMER'S PLAY

SS22: SUMMER'S PLAY

I absolutely love the outcome. All the photos are done in my mum's garden, and it proved that you don’t need an epic location to get beautiful photos. The final result is dreamy and feels very Lacy-like. 
June 11, 2022 — Laura Erm
Tags: Photoshoot
SS21: WASHED

SS21: WASHED

Less romantic than our intimates but that’s how I see our beachwear- a little more chic and cool. Our gorgeous model Marit was perfect for this bikini shoot. 
May 11, 2021 — Laura Erm
Tags: Photoshoot
Heimtali Distillery

Heimtali Distillery

Sunny summer day with our stunning model Katariina. We had a privilege to shoot in Heimtali Distillery which looks very charming and interesting in a unique way.
August 19, 2020 — Laura Erm
Tags: Photoshoot
N° 1 | The Garden

N° 1 | The Garden

Our beautiful girls Merily and Kadri doing simple things- like having a picnic, reading a book, eating cherries and hanging clothes to dry. Our first ever shoot.
July 09, 2020 — Laura Erm
Tags: Photoshoot